Michy (red.velvet.tomb) ([info]michygeary) wrote in [info]castle_tv,

Master Post of Resources - SAVE CASTLE CAMPAIGN (Take Two)

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You can now follow these updates on Twitter! @SaveCastle



Castle's ratings at the start of season two were shaky--but they have been improving every week and hit a series high of 3.1 in the 18-49 demo with episode 214 "The Third Man." This campaign is why we have a second season at all. We know that our voices matter, so let's use them! Here's how you can support Castle.


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| FAQ | Contact TPTB | Telephone Support | Postal Support | Internet Support | Tips | Campaigns | Chess Pieces | Pens | Save Castle Videos | Other Ways to Campaign | Where to Buy | Where to Watch | Ratings and News |



Frequently Asked Questions

Q. Is Castle really in trouble again?
A.
Castle has been improving all season. Based on recent comments by ABC entertainment president Stephen McPherson, Castle is a favorite of the network. If Castle's ratings stablize and/or continue to rise, Castle is looking at fantastic chances for renewal! But don't keep quiet now -- keep showing ABC that the Castle audience is growing! The more people that write, the better!

Q. I live outside of the US. What can I do to help?
A.
If you live out of the US, there is so much you can do to help. Definitely email and write via postal mail. You can still call (if you can afford it) by dialing the right country code (if you don't know what it is, see this site; Calling from London is 00-1-818-460-7477) You can vote in any polls, participate in the campaign ideas, order the DVDs and Heat Wave, leave five-star reviews, and most importantly, spread the word! This will only be a strong as we make it, so make it count! According to [info]fialka, even if you're outside the US, you can still watch episodes on Hulu by using Ultrasurf or Hotspot to proxy through a US server. (Both are free, just google them.)


Q. When will we know the final word?
A.
We will know for certain by May 2010 about a renewal. Shows can be renewed at any time, so it's possible we'll know sooner, but it wont' be any later than May.


Below the cut you'll find everything you need -- contact information, campaign ideas and resources, and a ton of information on how you can help. Again.







Contact The Powers That Be

       

Telephone Support

1-818-460-7477 (within the USA): Follow the prompts and leave your 30 second message on the hotline answering machine.
Press 1 for "ABC Television Network"
Press 2 for "Leave Comment"
Presss 2 for "Prime time shows"
Enter 226 for "Castle"

[info]perrysburggirl remarks that, if you're having trouble getting through, you might have to push the numbers just before prompted. Hope that helps!
For those outside the US: You can still call (if you can afford it) by dialing the right country code (if you don't know what it is, see this site; For example, calling from London is 00-1-818-460-7477)


Postal Support

ABC Studios
Castle TV
ABC Inc
500 S. Buena Vista Street
Burbank, CA 91521-4551
USA


Castle Production Company
"Castle"
Raleigh Studios
Clune Building, 2nd floor
5300 Melrose Avenue
Hollywood, CA 90038
(Thanks to [info]castlefanlisa for this info!)

Send your letters of support of Castle to ABC in general, or the actors like Nathan/Stana/Seamus/Jon, as well as chess pieces/pens or anything else found in the campaign section below.


Internet Support

ABC Contact Form of Support HERE.


Tips:

  1. Be positive. Instead of asking them not to cancel, try to focus your message on how much you love Castle and why. You can mention you'd like to see it around for another season and many more. But try to avoid mentioning "cancelation" at all.
  2. Phone calls are the best thing you can do to help. The next best thing is good old snail mail. E-mail is the easiest so it doesn't count as much, but you can do it EVERY DAY with 60 good seconds. Do it as much as you can.
  3. Contact the stars. While you're mailing the sudios, send copies of your support to Nathan Fillion, Stana Katic, Seamus Dever and Jon Huertas to show your support.
  4. Mention Heat Wave. The book is one of their ways of promoting the show. If ABC knows how popular the book is, they'll know that Castle is worth promoting. That'll help keep the show around longer, so be sure to mention it if you're reading! Links to buy the book are below.
  5. Mention your demographic. The target demo is 18-49. If you fall in this age group, be sure to let ABC know your age and that you're watching. (Thanks [info]fialka for the tip.)

Campaigns

       

Chess Pieces

Description: There are two parts to this. First is to send in the rook pieces along with messages that say "Save Castle" or "Long Live Castle" or anything along those lines. The other part is (since you'll be losing the rooks from your sets anyways) send in the other pieces separately, each with messages along the lines of "I'm sacrificing my ___ to protect my Castle."
Resources: You can buy chess sets on Amazon here for about four dollars. Also try your local stores, such as Target or Walmart or any other game stores.
You can view chess-piece message postcards here and/or download the full-scale versions here [12 files] [5250 x 4125] [10.03 MB]
Tips: If you can, separate your pieces. If you have two rooks in a set, send them separately. This will increase the volume of mail. When sending the other pieces, do the same. Use a small padded envelope, rather than a box or a regular envelope or tape-to-postcards.
Also keep in mind, the name of Castle's publishing company is Black Pawn. I'm sure you can be creative with that too when sending in the black pawn chess pieces!


Pens

Description: Similar to the chess piece campaign, alternatively (or additionally) you can send in pens with messages along the lines of "Keep Writing Castle." Be as creative as you want/can with this -- remember, Castle himself is a writer.


Save Castle Videos

Description: This one's easy -- just make a video of yourself presenting your case for why Castle should be saved! You can be creative with this (for example, if you don't want to show your face, you can do voice over, or just edit clips -- whatever you want!)

How To Save A Show



Other

Description: Anything else you can do to promote Castle and this project on the internet is great! The internet is viral -- let's take advantage of it!
Here are some Facebook links: OFFICIAL Castle Fan Page | Save Castle Group | Castle Fans Group | CASTLE Group
Resources: Here are some graphics made by people in the community. Post yours and I'll edit yours in with credit!


by [info]michygeary


by [info]notebookdoodle (more here)


by [info]michygeary


by [info]pezgirl7

Where to Buy

       

Season 1 DVD on Amazon

Description:This one is very important, this shows directly that ABC can make money from the show.
Season 1 is now available.
And don't forget to write a 5-star review.


"Heat Wave" the novel on Amazon

Description:"Heat Wave" is an actual book produced by ABC to help promote the show. Let them know that you care enough about the show to buy the book, too!
"Heat Wave" is now available.


Episodes on iTunes

Description:I know you're probably all downloading them for free anyway, but if you can spare a few bucks, download the episodes (even if just your favorites) here:
Season 1 of Castle on iTunes.
Season 2 of Castle on iTunes.

Where to Watch

       Description: They do keep track of views on Hulu and ABC.com, so be sure to load a few up!
You can also watch some of the clips here on YouTube! Go ahead and put it on auto play. That'll rack up the views, and if you're watching them, give 'em five stars and comments. :)
For those outside the US: You can still watch online! [info]fialka recommends Hotspot Shield (it's free and works for many Castle fans).

Ratings and News

       Description: Neilson ratings are absolutely crucial in deciding a show's fate. Right now, Castle's ratings are improving. You can keep up to date with the current news on the links below.


Weekly Ratings:
Episode 2x14: The Third Man (1/25/2010) - 10.54 million viewers, 3.1/8 in the demo.
Episode 2x13: Sucker Punch (1/18/2010) - 9.44 million viewers, 2.8/8 in the demo.
Episode 2x12: A Rose For Everafter (1/11/2010) - 9.47 million viewers, 2.6/7 in the demo.
Episode 2x11: The Fifth Bullett (12/08/2009) - 8.41 million viewers, 2.3/6 in the demo.
Episode 2x10: One Man's Treasure (11/23/2009) - 10.46 million viewers, 2.7/7 in the demo.
Episode 2x09: Love Me Dead (11/16/2009) - 10.86 million viewers, 2.6/7 in the demo.
Episode 2x08: Kill The Messenger (11/09/2009) - 10.72 million viewers, 2.5/7 in the demo.
Episode 2x07: Famous Last Words (11/02/2009) - 9.68 million viewers, 2.4/6 in the demo.
Episode 2x06: Vampire Weekend (10/26/2009) - 9.99 million viewers, 2.5/7 in the demo.
Episode 2x05: When the Bough Breaks (10/19/2009) - 9.69 million viewers, 2.4/6 in the demo.
Episode 2x04: Fool Me Once (10/12/2009) - 9.99 million viewers, 2.4/6 in the demo.
Episode 2x03: Inventing the Girl (10/06/2009) - 11.46 million viewers. 2.2/7 in the demo.
Episode 2x02: The Double Down (09/29/2009 - 9.56 million viewers. 2.3/6 in the demo.
Episode 2x01: Deep in Death (09/22/2009) - 9.43 million viewers. 2.3/6 in the demo.


Other Ratings/News:
Castle is Back from the Brink (01/20/2010) - Castle is looking at much better odds to make it back for 2010-11.
ABC Says Season Three For 'CASTLE' is Looking Good (01/12/2010) - ABC Entertainment President Stephen McPherson expressed his enthusiasm for the series starring Nathan Fillion and Stana Katic and that it's looking good for being picked up for Season Three. "We're excited by the show," says McPherson.
ABC's Premiere Week Results Grow from First-Reported Numbers by 1.0 Million Viewers (10/12/2009) - A total of 9 of ABC's scripted series gained 1.0 million viewers or more on average from their originally reported numbers to the final DVR playback numbers, including "Castle" (+1.5 million)... Among Adults 18-49, 7 of ABC's scripted series registered substantial ratings increases of half-a-rating point or more: "Castle" (+0.6 rating)
TV Ratings Wednesday 10/07 (10/08/2009) - Castle fans' best hope currently seems to be rooting against the forgotten and Eastwick and will be sure to note the poor performance of those other ABC 10pm shows that can't even creep over a 2.0 adults 18-49 rating like Castle can!
Worrying Wednesdays -- I'm Worried! (10/07/2009) - I know some of you think there's no chance Castle will be pulled off the air before the season ends, but guess what? I'm a little worried!
TV Show DVD Sales (10/06/2009) - The first season of Castle debuted with 53,294 units and $1.39 million in sales.
Will ABC keep swimming up stream or will it too throw in the 10pm towel and trade Castle for unscripted? (10/01/2009) - Castle has pulled a 2.3 adutls 18-49 rating, The Forgotten a 2.0 (and losing to Leno at that!) and Eastwick a 2.4. With the exception of Castle, which was flat, the shows are all down from their premieres.
Castle goes from the Bubble to the Crosshairs (09/29/2009) - In May, Castle was on the bubble for renewal, now it's in the crosshairs for cancellation. It was the worst performing scripted show for ABC during premiere week this season.
ABC is Monday's Most-Watched Net, Beating CBS by 2.5 Million Viewers (09/29/2009) - Producing its strongest "DWTS" retention ever, ABC's "Castle" topped NBC's "Jay Leno" by 3.7 million viewers (9.2 million vs. 5.5 million) and by 29% in Adults 18-49 (2.2/6 vs. 1.7/4). "Castle" was up from its week ago season premiere in Women 18-34 (2.1/6 vs. 2.0/6) and Women 18-49 (3.2/9 vs. 3.1/8).
House down, still tops; Trauma's explosions lead to ratings implosion (09/29/2009) - The good news for Castle fans is it again beat The Jay Leno Show (2.3 vs. 1.8), but some Dancing With the Stars overrun is probably included, which would be stripped out in the finals. As it stands, Castle had a 2.5/6 with adults 18-49 from 10-10:30p, and a 2.1/6 from 10:30-11p. Castle stayed steady from last week, so no complaints there.
DWTS Emerges as Monday's Most-Watched TV Show (09/22/2009) - Improving the 10 O'clock Hour for ABC, "Castle" Beats Out NBC's "Jay Leno" by Wide Margins in Viewers and Young Adults. Opposite CBS' "CSI: Miami" premiere in the 10 o'clock hour, the season opener of ABC's "Castle" beat out NBC's "Jay Leno" by 3.7 million viewers (9.4 million vs. 5.7 million) and by 28% in Adults 18-49 (2.3/6 vs. 1.8/5). "Castle" improved its time period for ABC, bettering the Network's averages last Fall with original scripted programming in the hour by 13% in Total Viewers and by 10% in Adults 18-49 (4th Quarter '08 "Boston Legal" = 8.3 million and 2.1/5).



If you have any information, links, postcards, designs, etc, PLEASE post here and I will update this post!

Our support does make a difference! Please do any/all of the above, every day, tell your friends, spread it around the internet, do everything you can!

MEM this post. I will be constantly making updates so you can refer to this for the latest contact information and resources.

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  • 73 comments

[info]hmgardner

October 1 2009, 15:39:55 UTC 2 years ago

Done

I made a call and sent an email. I will post later on Facebook too. Thanks for the heads up!

[info]michygeary

October 1 2009, 15:41:10 UTC 2 years ago

Re: Done

Thanks very much! You rock. Keep up the great work, every day. :D

[info]notebookdoodle

October 1 2009, 16:04:01 UTC 2 years ago

I can't believe it's in danger but I'm jumping right into this campaign!

I want to make some phone calls to the number posted but am a little shy as to what to say. Anyone that's already called, have any ideas for me? Thanks!

I'm also going to see if I can find some blank postcards at WalMart or a craft store and decorate them myself to send in. Just an idea if anyone else wants to also. :]

[info]michygeary

October 1 2009, 16:11:51 UTC 2 years ago

I'm shy too. I find it's easiest to write out what I want to say before I call and then just read it. That way you don't trip up.

And thanks! Glad to hear you're jumping in. :D

[info]pezgirl7

2 years ago

[info]castlefanlisa

October 1 2009, 16:06:18 UTC 2 years ago

Fanmail address

To send postcards or letters to your favorite ABC stars, please write to the production company for the show.
“Castle”
Raleigh Studios
Clune Building, 2nd floor
5300 Melrose Avenue
Hollywood, CA 90038

[info]michygeary

October 1 2009, 16:11:09 UTC 2 years ago

Re: Fanmail address

Fantastic, thank you! Adding this in.

Deleted comment

[info]michygeary

2 years ago

[info]fialka

2 years ago

[info]michygeary

2 years ago

[info]hondagirll

October 1 2009, 16:13:06 UTC 2 years ago

*cries*

I's only 2 episodes into second season. How can it be in danger of cancellation already????

I hate tv networks and Neilson ratings..... :(

[info]notebookdoodle

October 1 2009, 16:15:22 UTC 2 years ago

Yeah, I don't understand it either. Esp. when 202 was the best episode so far! (Well, in my opinion anyway) :-/

[info]michygeary

2 years ago

[info]michygeary

2 years ago

[info]michygeary

2 years ago

[info]hondagirll

2 years ago

[info]in_coffee_city

October 1 2009, 16:25:10 UTC 2 years ago

I live outside the US, so I just can write e-mails. But I'm gonna send ABC one every second, this show deserves it!! Go Castle!

[info]michygeary

October 1 2009, 16:28:13 UTC 2 years ago

Thank you! Every little bit helps. And you can spread the word. :)

[info]fialka

2 years ago

[info]fialka

2 years ago

[info]notebookdoodle

October 1 2009, 16:28:08 UTC 2 years ago

Sorry if I'm posting too much.

I thought of another area to support: itunes. Buy the season, an episode (or two or five), give it a five star rating, and write a positive review for it! An episode is only $2.99 and you both an HD and regular version for that price.

[info]michygeary

October 1 2009, 16:29:19 UTC 2 years ago

Re: Sorry if I'm posting too much.

Yep, I got iTunes links. Thanks! And no worries -- no such thing as posting too much. I'd hate for information to go unseen because someone was afraid of posting too much, so post as much as you'd like. :D

[info]michygeary

2 years ago

Deleted comment

[info]michygeary

October 1 2009, 17:27:24 UTC 2 years ago

I know, I was expecting we'd get a little farther into the season before judgement was passed. T_T Then again, maybe it's good we know early so we can build more momentum.

[info]ashleyjag

2 years ago

[info]ashleyjag

October 1 2009, 16:54:47 UTC 2 years ago

*sigh*
Well, I'll be calling after I get back from classes today...
Would it be a good idea to bring up how much I'm liking "Heat Wave"? Or should I just keep it to the show?


We're throwing out some old games from when I was a kid, and I know we have a chess board (and pieces) in there somewhere :)

[info]michygeary

October 1 2009, 17:28:18 UTC 2 years ago

Yes, absolutely! Heat Wave is one of the things ABC is doing to promote the show, so it'd be helpful for them to know that it's working. I'll include that in the post. Thanks. :D

[info]ashleyjag

2 years ago

[info]in_coffee_city

October 1 2009, 17:04:31 UTC 2 years ago

I don't know if this is a good idea or if this is going to help, but maybe we could try making #savecastle a trending topic on Twitter?

[info]notebookdoodle

October 1 2009, 17:16:28 UTC 2 years ago

I thought about that too and though it takes a lot of people (and a lot of tweets!) to get something to trend, it would be a great idea. Maybe setting up a certain time and day would be best, so they everyone can post it at the same time. :D

I just made a few banners, if anyone would like to use them. You can find them on my lj or at my photobucket here: http://s624.photobucket.com/albums/tt328/thosejimmychoos/save%20castle/
Use them where ever you like, just please don't claim them as your own. :]

[info]michygeary

2 years ago

[info]michygeary

2 years ago

[info]fialka

October 1 2009, 17:38:00 UTC 2 years ago Edited:  October 1 2009, 17:39:18 UTC

Actually, if you live outside the US you can most certainly still call -- I live in the UK and I got through just fine. You can also watch eps on Hulu by using Ultrasurf or Hotspot to proxy through a US server. IBoth are free, just google them.)

Don't discount the help the rest of the world can give -- Castle's not showing outside the US just yet, but we are still a potential market.

What people should do, on everything, is make your age demographic part of your message. Also, if you watch Castle as a family activity, even if you timeshift, let them know. It may help if they're thinking of trying it in another slot.

[info]michygeary

October 1 2009, 17:39:57 UTC 2 years ago

Thanks for letting me know. :) I didn't realize Hulu could be viewed outside the US. Does your trick work on the ABC site too?

[info]fialka

2 years ago

[info]michygeary

2 years ago

[info]fialka

2 years ago

[info]kcat10

October 1 2009, 18:30:06 UTC 2 years ago

Thanks a Fillion for posting this great list of resources! I'm continuing my efforts to help save Castle! It's a great show, and I credit Nathan Fillion for its greatness.

[info]michygeary

October 1 2009, 19:07:36 UTC 2 years ago

Gorgeous! Thank you! Love your icon too, haha. DVD extras FTW.

[info]pezgirl7

2 years ago

[info]notebookdoodle

October 1 2009, 19:39:14 UTC 2 years ago

twitter ribbon (twibbon)

Phew. I tried my hardest to get a "twibbon" to work. It's not the best (and anyone that can make something better, I definitely say go for it) but you can add it to your twitter icon by going here:

http://twibbon.com/join/Save-Castle-2

[info]charmedxdesigns

October 1 2009, 20:41:44 UTC 2 years ago

Re: twitter ribbon (twibbon)

I've already emailed ABC and I now have a Twibbon! That's the best I can do right now :)

[info]michygeary

2 years ago

[info]michygeary

2 years ago

[info]charmedxdesigns

October 1 2009, 20:43:32 UTC 2 years ago

I emailed and I now have a Twibbon. Thats the best I can do right now :)

[info]michygeary

October 3 2009, 22:58:15 UTC 2 years ago

Thank you! Remember that you can email every day. :D

[info]clairebear_nz

October 1 2009, 22:50:26 UTC 2 years ago

I'm from New Zealand, and a mate and I are going to go buy ourselves a chest set and start sending bits in. Castle hasn't even aired on TV down here yet!

[info]bhstech

October 1 2009, 23:09:46 UTC 2 years ago

I'll be going crazy with chess pieces and pens again. Will write letters like crazy and blackmail ALL my friends into helping. Thanks for all the info, Michy! We've come too far to give up now. look what we did last season. we can do it again.

[info]vivacious_dan

October 2 2009, 08:14:36 UTC 2 years ago

Made a phone call and sent this link to my Dad and best friend. I will do more next time I am online. Thanks for the info!

[info]magpie25

October 7 2009, 16:13:46 UTC 2 years ago

Thanks for all your efforts Michy. I love this show and would hate to see it canceled.

A couple of people upthread mentioned using Twitter to trend Castle. I wonder if this would be worth working on, as presumably people who use Twitter would be part of abc's target demographic for the show? I was part of a fun trending game a couple of weeks ago... so if you don't mind I'll send you a personal message to explain how it worked!

[info]sorraia3

October 8 2009, 09:00:44 UTC 2 years ago

I didn't see this posted yet, but then again I only skimmed through there are so many replies now...

A good place to post is ABCInnerCircle.com The execs actually read that stuff and even have chat sessions with the members. It's also the best place to get up to date info.

[info]aliasobsession

October 24 2009, 03:27:17 UTC 2 years ago

Hey guys, I am a new viewer of Castle, and I know it just got the full 22 episodes ordered. I am curious, however, how you guys think the show will do. Is it headed for cancellation after season 2? I am so scared to get too invested, but I think I already am!

[info]michygeary

October 24 2009, 05:43:01 UTC 2 years ago

Never fear getting invested! It's not a fear of cancelation; we're just trying to make sure it gets renewed in the spring. With the back nine, we definitely have a better chance. We've got 17 more episodes to get the ratings up, call, email, and as long as we don't give up, we should have a good shot. :D

[info]rebecca_roll

January 26 2010, 17:40:16 UTC 2 years ago

i am so buying the dvds and sending an email from Japan. I can't help with hulu views though... :\

[info]michygeary

January 26 2010, 19:36:47 UTC 2 years ago

Thanks so much!

You should be able to still watch on Hulu with Hotspot Shield. =)
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